Chief Happiness Officer at Maura Lafferty PR, twitter fiend, and culture blogger, Maura uses the skills learned as a Bachelor of Arts in Oboe Performance to talk to journalists, social media start-ups, and forward-thinking classical musicians about how the media landscape is evolving. Her twitter feed has generated a dedicated following upwards of 3,300 musicians, artists, marketers, and PR colleagues. In 2010, Maura shaved her head to raise money for St. Baldrick’s Foundation in honor of family members and the many inspiring artistic women who nurtured her early interests in the performing arts.
Maura’s dream clients are new music ensembles, artists, composers, and advocacy organizations offering something distinct in the classical music space, which has included projects with Chicago’s Fifth House Ensemble, LA’s wild Up, and San Francisco’s Volti, among others. Promotion engagements have included projects for REDSHIFT, Chanticleer’s Community Sing with Carnegie Hall and Chorus America, Bucklesweet Media, and a variety of independent musicians in Los Angeles, DC, and Chicago. Maura has presented at the Opera America and Chorus America conferences.
Brand and social media strategy projects have included work with Washington National Opera, the Clarice Smith Performing Arts Center, the New Century Chamber Orchestra, and San Francisco Classical Voice. Maura has been featured in The Countertenor Voice, Sequenza21, and 2amTheatre. Media placements for clients include The New York Times, The Washington Post, The San Francisco Chronicle, The San Jose Mercury News, Out West Arts, Opera Tattler, and American Public Media’s Performance Today.
Maura is a member of Sigma Alpha Iota, the PR Divas of San Francisco, and serves in an advisory role for Music in Schools Today.
