Maura Lafferty, trained as a classical musician, has experience in marketing, customer service, community management, audience development, and PR for music clients. Her twitter feed has generated a dedicated following upwards of 2,700 musicians, artists, marketers, and PR colleagues, and led to the creation of her blog, launched in September 2009. She has provided social media guidance and strategies for The Living Earth Show, wild Up, Fifth House Ensemble, Metro Retro Music, the Bel Canto String Quartet, Brian Jagde, and several successful Kickstarter fundraising campaigns.
Promotion engagements have included projects for TEDxMichiganAvenue in May 2011, Chanticleer’s Community Sing with Carnegie Hall Weill Music Institute in June 2011, Bucklesweet Media, multiple Bay Area choruses and chamber music groups, and a variety of independent musicians in Los Angeles, DC, and Chicago. Maura has presented at the Opera America and Chorus America conferences. Marketing and brand strategy projects have included work with Washington National Opera, the Clarice Smith Performing Arts Center, the New Century Chamber Orchestra, Volti, and Access Contemporary Music.
Maura holds a Bachelor of Arts in Oboe Performance from the University of Maryland, where she graduated with honors. Maura is a member of Sigma Alpha Iota and the PR Divas of San Francisco. She can be reached at maura.lafferty at gmail.com.
