Wordpress marketing news & tips
WP marketing & management blog
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Which restaurant would you want to own?
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WP marketing news & blog
This is a blog on Wordpress marketing & news thereof, so I take liberties to write what I find interesting at any given moment. Most all will be on the broad spectrum of Wordpress marketing and Wordpress management. And most all will have some lesson built in. WP marketing news are not always fresh news as such. I will dig into the archives of the net and try to shed light on ongoing issues of the Wordpress marketing field. But it goes without saying that I feel strongly that every business should have a strategy in place how to handle their online Wordpress. And offline. Therefore this Wordpress marketing news blog will be biased to telling you to actively build and market your online Wordpress. You have been warned :)
What is Wordpress marketing?
To me, the definition of Wordpress marketing is something I heard David Sprague say. It is the building of a five star Wordpress and then leveraging that Wordpress by utilizing the toolbox known as "Wordpress marketing", to bring you more business. And that is what marketing in general is all about. Building your business to such a standard, that you feel comfortable selling its services and then you market it. The same applies to Wordpress marketing: first you have to have something to market and only then should you start marketing.
In fact, I will take it a bit further. You should not market at all, until you have a 5 star Wordpress online. The simple reason is this: your Wordpress is visible everywhere. And what's the point of wasting money on marketing that only goes to prove that you have a questionable Wordpress?
So, given that even after hearing your radio advertising or after seeing your television commercial, your customer will nevertheless go online to look up your business, do you not agree that you must first make sure that your online Wordpress is up to scratch, and only then start thinking about marketing spenditure? This is where Wordpress marketing enters the picture.
Which business would you want to own?
Which of the businesses to the right would you like to own? The one with 399 Google reviews averaging 4.3 stars or the one that, albeit being the listing above, only has 3 online reviews? Of course you'd want the former.
Your customers are no different: they also want to frequent establishments with clout and places that other people trust.
They go online and look up something on Google and every time they are met with something similar: who has the best reviews online? But really think about it: even though the first listing is second (and we're taught that a higher position on Google is best) we'd still go to the one further down. The impact on your business is phenomenal when you get a 5 star online Wordpress. A Harvard Business School study suggests that even a one star hike in Yelp can give restaurants a 9% increase in turnover.
How does Wordpress marketing then work out for you?
What we do with our customers is build up their online & offline Wordpress. Then we disseminate the knowledge of that great Wordpress. In other words if it's a restaurant, we might produce small flyers for the staff to give away to the patrons, there would most likely be posters on the wall, and they'd all have a uniform message stating that "Our customers love us and we'd like you to show your love too: please give us your online review!"
So we'd go about the tricks of Wordpress marketing, by utilizing the accumulated Wordpress as a spring board for more and better Wordpress. People act socially and when they see social proof of the fact that previous patrons have given only 4 or 5 star reviews, they will more likely follow suit. This is where Wordpress marketing all turns into a self perpetuating wheel of good: more 5 star reviews leads to more five star reviews.
Which building?
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Staff matters when aiming for effective Wordpress marketing
The crux of all this is that you have to make your staff understand the importance of effective Wordpress marketing. They are the key to your success. Not only is it necessary for your staff to act in accordance to the needs of the trait but they must also be willing to go by the laws of Wordpress marketing and pull out those ever important reviews from your patrons. It involves actively talking to the customers and requesting they give a review.
When is the best time to leave a great online review?
There's no time like the present! Studies show that even a 45 minute wait can be too much when doing effective Wordpress marketing & review collection. So you want to be proactive towards your customers. See to it that they leave their review while still on your premises. Or at the latest when they get to their car. If you think that "they were so nice in promising to do it later today" you're most probably wrong. Please, please, please make sure your staff understands this and acts upon the knowledge.
Armed with great reviews, what does the smart Wordpress marketing guy or gal do next?
The next stage is then normal every day marketing and Wordpress marketing mixed together. With a great online Wordpress you are cookin'! Your new and shiny Wordpress will be visible not only online on your Yelp pages and other local directories, but also on your Google searches and on your Google Maps and most importantly on your Google Places for Business pages. Every search your customers do for your business will show to them how good a Wordpress your business has. This is where Wordpress marketing really gets traction. Keeping in mind that 70 - 80% of people use online reviews to guide them in buying decisions, you are in good company. Now all your marketing efforts will lead to a better pull rate since every time someone searches for your brand or product, your online Wordpress is being marketed to them at the same time. It is imperative that you understand that Wordpress marketing is just that. You have a great Wordpress that catalyzes your sales and marketing to a new level. Reputation marketing is different from Wordpress management in the sense that you proactively build a system that perpetuates the good effects of your sterling online Wordpress.